This client wanted a branding update to get ready for franchising. They wanted it to be classy, earthy, and fun. I initially went with navy blue and light blue but we finalized with navy blue and green color scheme and fonts highlights the camping and spa experiences of their business.
Navy Blue (Hex: #17224b, RGB: 23,34,75, CMYK: 100%, 92%, 40%, 41%)
Green (Hex: #359349, RGB: 53,147,73, CMYK: 80%, 19%, 97%, 4%)