Community

May 18, 2021

Broken Rice Media LLC (formerly Keli Chau LLC) was founded in April 2020. After launching, we created an initiative of pro bono services in response to COVID-19. This event was intended to help all small business owners who were affected by the pandemic and/or received a lack of business due to its combination with increased racism. We had the chance to help some family friends and clients by providing transparent information for their marketing plans or spent some time taking photos and creating a basic website to set up their digital presence. In return, those business owners were able to sort out their confusion on digital services so others cannot take advantage of them and they even increased sales after implementing simple visual changes online.

A year later, we decided to open our online shop with our first product. For our upcoming launch, we are donating 100% of the profits from orders placed between May 19th to June 19th, 2021 to Asian Mental Health Collective, a nonprofit working to destigmatize mental health within the Asian community by making mental health approachable and accessible to Asian communities worldwide. Learn more about them here.

We will continue to donate 10% of profits made from our growing shop to various nonprofit organizations each year. The chosen organization will be announced a week before Lunar New Year and the donation will be made during Lunar New Year week or on the first day of festivities. Details will be announced on our website and social media accounts when they become available.

This means that when you shop with us now or in the future, you will be contributing toward our small business as well as nonprofit organizations that are working toward all different types of causes.

Feel free to reach out to us if you have any questions. Thank you for visiting and for your continued support.

Cheers,
Tuyen Chau
Founder, Broken Rice Media

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