While working with high profile clients in the franchise niche for several years prior, Tuyen experienced staggering prices and
lack of affordable options in media,
design, and standard marketing initiatives. She realized that there is too much information out there regarding digital
services and not enough transparency on what would benefit a small business. This was how Broken Rice
Media LLC was formed.
Broken rice are grains of rice that get fractured during the milling process or transportation so it ends up getting packed into a separate bag to be sold as broken rice. It is often consumed by the poorer community because of its cheaper price due its “lesser” quality. This signifies not allowing circumstance to determine the journey, as a specialty dish was formed and popularized within the Vietnamese culture today. Tuyen resonated with this feeling because of her upbringing in a low income community which inspired her to be creative when having to find solutions to her problems.
Broken Rice is also translated to Cơm Tấm, an underrated dish overseas but one of Tuyen’s top 5 Vietnamese comfort foods. It is a rice dish made with the fractured grains of rice, served with grilled pork chop, sausage, egg, steamed egg meatloaf, fresh vegetables, and drizzled with a fish sauce and garlic chili pepper vinaigrette.
A part of her mission is to always honor her Vietnamese culture even though she is Việt Kiều (overseas Vietnamese). She was born and raised in Georgia but has always held onto her heritage to ensure a connection with her family and to pass down the language and cuisine to the future generation.
Broken Rice Media’s vision is to bridge the gap of ambiguity between small business owners and digital media through transparent, quality, and affordable solutions. Authenticity and communication are the two most valuable assets that a company can provide its consumer and that is the only method that both sides can grow in this day and age. With that, Broken Rice Media is focused on helping small businesses by providing the basics of marketing and quality but money-saving visual solutions.
Thank you for stopping by. Feel free to take a look around and let us know if you would like to grab (virtual) boba tea to talk more about collaborating or how Broken Rice Media can help you!
Some of you may know me as Keli (or Kelly, pre-2014). Since a young age, I have always been interested in forms of
self-expression—writing, music, photography, etc. Inspired by stories of my late paternal grandfather pursuing
photojournalism in Vietnam during the 60s and my late eldest paternal uncle having been a cải lương singer, confirmation
bias or not, I felt more connected as to why I felt I had to pick up a microphone and camera.
Growing up, we did not have much, so the luxurious karate or piano classes were out of the question. Eventually, I was able to work part-time and save up for a camera and that was when I started offering photography services which later branched out to design services. After graduating, I continued freelancing and worked full-time at small to mid-sized companies. In 2019, I had the opportunity to work at a franchise brokerage agency. Within 8 months, I helped implement structure, increased sales, and decreased costs in the marketing department that it eventually branched out to a new division. This experience made me realize that I enjoy building structures, teams, and plans for businesses with creativity at the root.
Currently, I am on a small business journey with Broken Rice Media LLC and business development. Outside of that, I find joy spending time with my family and three dogs while working on personal projects and mental/physical wellbeing.
Things could change. All I know is that everyone faces adversity and life is fickle so it is important to live each day intentionally and that means differently for each person. My hope is to share stories that will inspire others to learn self-expression and to find ways to give back to the community with the little time I have on this earth.
Thanks for stopping by. Feel free to browse around to find out more about our services. If you have questions, would like to request my resume or collaborate, drop a message and let’s grab (virtual) boba tea!