This pro bono design and photography project was done with a purpose to give back to the Asian American and Pacific Islander (AAPI) community because of the rise of anti-Asian racism due to COVID-19 and to support local small businesses. The team at Lady Nails
did not have branding established or a website created. To keep the touch of their 20+ years of experience in the industry and their name, I went with the classic hand holding a rose as the icon of the logo but added a modern twist with the font and line
icon style. The website was designed on Squarespace based on the logo style to allow the team to easily update and integrate scheduling if they choose to do so in the future. Photos were taken and edited to customize the gallery.
After launching the website early December 2020, Lady Nails received a 282% increase in Facebook page likes that translated to many new clients that has come in for nail services since then.