Duluth Middle School (DMS) Orchestra



The Nitty Gritty

Client
Duluth Middle School Orchestra
Project Date
February 2021

Role
Graphic Designer
Visit/Project Type
Apparel Art/Illustration


Details

Duluth Middle School Orchestra tasked me with designing a new apparel art for hoodies and T-Shirts to help increase sales for their spring concert/fundraiser. We started with an introduction and questionnaire to gather more information on what they were looking for. They wanted a combination of playfulness and sophistication to suit both their younger and older students as well as an icon that is part of the string instrument. This was also a pushed project to allow room to order apparel before the concert.

I started the project by drafting illustrations by hand. I then digitized it and provided the client with several variations and apparel mockup for visualization.

The client liked the third variation of v1 and asked for more examples with different fonts. I provided six additional font types of different styles and the client liked the last font provided. The entire project was extremely seamless and I enjoyed working with them.

Colors
  • Black (Hex: #000000, RGB: 0,0,0, CMYK: 0%, 0%, 0%, 100%)
  • White (Hex: #ffffff, RGB: 255,255,255, CMYK: 0%, 0%, 0%, 0%)
  • Purple (Hex: #420e64, RGB: 66,14,100, CMYK: 13%, 34%, 0%, 61%)
Font Family
  • Header/Name: Lavigne
Graphics
Violin, Circle

Programs Used
Adobe Illustrator

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