The Nitty Gritty
Franchise Marketing Systems
Marketing Director: January 2019 to February 2021
Client: February 2021 to Present
Marketing Director, Graphic Designer, Web Designer, Photographer
Management, Branding, Print Collateral, Web Design, Photography, Social Media Content
In 2019, I began working as a web and graphic designer at Franchise Marketing Systems (FMS), a full service franchise development agency. Within 8 months at the company,
I implemented an internal and external structure creating a strong foundation that led to a new division, Dream Arc Creative. My responsibilities included growing and training the marketing team, managing
internal marketing operations, expectations, branding, client deliverables, and price structure, assess and resolve conflict, attend and represent services at franchise expositions, establish trade relations,
and contribute to the marketing team effort by accomplishing related results as needed through design and photography projects.
After restructuring and creating a strong internal foundation, our production flow and client satisfaction increased. With the collaboration of the marketing team members, we worked together to meet deadlines, provide
upper management and sales with quality work and timely communication, and enjoyed the journey through growing pains. I am grateful to my experience here because I had the opportunity to meet a variety of entrepreneurs
and learned from them as well as the FMS team. After stepping down as marketing director, I have maintained an ongoing relationship with FMS as a new client.
When it came to each client, I would assess and anticipate their visions starting with a questionnaire to incorporate into their franchise marketing materials and consumer collateral. Due to that, I was able to experiment
and create a myriad of design styles, learn from their brand visions, and help ensure continuity. Scroll down to view all of the projects I had the chance to work on.